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Keeping constituents informed takes more than a monthly mailer and an up-to-date agency website. Social media has become a huge part of how you communicate everything from new programs to changes in regulations and even disaster planning. But it comes with its own unique logistical headaches.
How do you efficiently manage your social media-based communications, maintain quality control, observe mandated security protocols - and, most important, measure the impact of that communication? How do you even access your Twitter and Facebook accounts if your agency or department office restricts direct access? You use a social media management tool that addresses every one of those concerns.
When you use Prosyna to manage your social media channels you and your team log into our dashboard and manage all of your content publishing directly through our secure interface. And by publishing through Prosyna you keep your department's Facebook and Twitter logins and passwords completely secure from interns and other transitory personnel. They log into Prosyna and access only what you allow them to see and to use. You control who has permission to create content and to publish content - and you have an auditable log if you ever need to document exactly who did what and when.
Most important, you get real-time comparative analytics that show in no uncertain terms the impact of your communications - from each individual Tweet, Facebook and blog post to every initiative. And when you use those analytics to amplify on your successes you will achieve your objectives, faster, more efficiently and to a greater degree than you otherwise would.
That's why we built Prosyna for you.
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