What does Prosyna do?
Prosyna's social media marketing tool includes the workflow management and analytics you need to monetize your target audience. It organizes all your social media publishing -- your content, your social media channels and your people - within one easy to use dashboard. Assign people to different teams, link social media channels to specific groups and campaigns, and create and schedule content. Most important, it provides the real-time comparative analytics you need to measure the impact of your initiatives, to show in no uncertain terms what works and what doesn't so you can conduct more effective campaigns.
Okay, what does that really mean?
It means you can use Prosyna to publish directly to your existing social media accounts, dynamically assign people and their roles, set up a content approvals process so nothing goes live without supervision, schedule content, and track performance in real time. Compare the audience response to different Tweets and Facebook and blog posts based on the messaging and timing. Identify the people and third-party sites who are actually influential for you not because they have followers but because they help propagate your message. See how your various social media channels deliver results from your brand on down to any individual message. In short, you get the ability to compare and contrast, to A-B test with social media in ways you never had before.
How do I know if I should use Prosyna?
Is social media a core component of an integrated marketing program - one with clearly defined objectives? Are you ready to expand beyond social media engagement to initiatives designed to drive your target audience to a transaction of some kind? Are you prepared with the strategy, tactics and content you'll need to run successful social media marketing campaigns? If you answered yes each time you're ready for Prosyna.
What do you mean by 'Integrated Maketing'?
Odds are you use social media in conjunction with both digital and physical media, everything from print and online banner advertising to broadcast media. Maybe even email. Well, if you're spending across the board you need to measure across the board. Use Prosyna to generate tracking tokens you can embed in banner ads and emails. Even QR codes you can include in print ads and posters. Suddenly you can measure and compare response across your full range of media buys and distribution. And even if you use other tools to measure specific traditional media you now have cross-media comparative metrics that allow you for the first time to make apples to apples comparisons on the messaging and media that drive your target audience to take action.
How does Prosyna help me manage teams?
You decide the roles, responsibilities and access for each person on your team and Prosyna's enterprise class secure team management functionality ensures you don't have to stand guard over your people and social media channels. Your Facebook pages and Twitter accounts are part of the public face of your organization, You don't want a summer intern with a quirky sense of humor to spark the sort of online controversy that can blow up in minutes and linger for months. With Prosyna, you decide who creates content, who publishes and who sees the analytics. You can even assign people to specific groups. And because your team publishes through Prosyna they never see your organization's social media logins and passwords, your Facebook, Twitter and even blogging accounts, unless you want them to.
I'm an agency with multiple clients. How can I use Prosyna to manage them?
First, you set each client up as a separate account. Within each account you can assign team members (and their responsibilities), add or delete Facebook, Twitter and blogging accounts and track analytics. Each account is completely separate. You can give team members access to any number of accounts so they can efficiently handle as much or as little of your social media activities as you need. You need to ensure that client data stays within the team? That's another part of what Prosyna does.
What analytics will I get?
Prosyna tells you every time someone clicks through to the online destination you set. The one that directly or indirectly results in the transaction you need: another sale, a donation, signing up to volunteer for a cause, participating in a content or promotion - whatever you set as your objective. Do you want to drive them to a third-party product review, a news article that supports your messaging, a signup page for a new service or product? Prosyna shows you in real time the content, timing and social media channels that generate the responses you want.
What makes Prosyna analytics better than your competitors'?
Prosyna analytics let you compare and contrast everything you do. And if you can't compare results how can you decide what works and what doesn't? Prosyna tracks the response to your content publishing based on time, physical geography and Internet geography so you can develop a three-dimensional picture of your target audience response. Prosyna tracks when someone accessed a piece of content, where they were and even the domain where they found your content so you can identify the influential sites and bloggers who helped push your content to broader distribution. You can track an individual piece of content, compare the performance of messages you group together, the performance of one social media network against another, the response to entire campaign or even your organization's efforts as a whole.
What else can I track?
You can use Prosyna to track the performance of email campaigns, online banner ads - even physical posters and billboards. Social media is a great avenue to reach your target audience, but we know it's not the only one. Simply use Prosyna to embed the appropriate tracking tokens and you can combine social media, online media and physical media into one coordinated campaign.
How quickly can I get analytics?
How fast can you say "analytics?" Everything is in real time. You don't have to wait days or even hours to track responses. Prosyna continuously updates your dashboard to show all activity as it happens.
What about Facebook, Google and Twitter analytics? Isn't that enough?
Prosyna captures all the key analytics provided by Facebook and Twitter - Likes, Comments and Retweets. But that doesn't tell you how many people are actually responding to your content. That's where Prosyna's proprietary analytics provide the critical data that allows you to determine the impact of your efforts. You see - down to every piece of content - what works and what doesn't so you can amplify on your success.
What if I want to test the same message through different Facebook pages or Twitter accounts or at different days or times?
Prosyna has the unique ability to "group" different messages together so you can compare their performance. This means that if you wish to compare a particular message between different social networks, or different types of messages on the same network, you can by using Prosyna's message grouping feature to easily get real-time comparative analytics.
What specific social media networks does Prosyna support?
Prosyna has fully integrated with the social networks and blogging platforms used by most organizations that wish to reach the consumer market. These include Facebook, Twitter, Blogger, Tumblr and WordPress, with more to come as they become important to your social media marketing programs.
Is there any limit on the number of social media channels I can use with any Prosyna account?
No limit. We encourage you to use as many Facebook pages, Twitter accounts and blogs as you need. You pay the same fixed monthly charge per account/department.
Is there any limit on the number of messages I can publish?
NOPE. No limit at all. We want Prosyna users to be successful without having to calculate in advance the cost of a campaign. The fixed monthly price of Prosyna per account includes an unlimited number of Tweets, Facebook and blog posts and other content generation.
Is there any limit on the number of reports I can generate?
We're getting repetitive here - no limit. Do you need to generate reports on a daily, weekly or monthly basis? Circulate reports to a different people within your organization (or outside)? No problem. Generate as many reports as you need with the click of one button.
I want to insert the charts and analytics data from Prosyna in other reports and documents I need to create. Can I do that?
Yes. In addition to generating an up to date detailed analytics report including data and graphs with a single click, you can also export the charts and data as graphics and excel files for use in other documents as you wish.
What if I wish to grant my client access to review social media activity reports for a campaign?
You can add anyone as a data viewer so they have real-time access to analytics. And because all they see are the analytics you don't have to worry about someone clicking the wrong button and screwing up your workflow. You know that button, the one that leads to unintended consequences.
Okay, is there anything you haven't told me?
One more thing: If you click on the "Contact us" tab or call us you can arrange for a conversation with one of our team members. We promise no hard sales pitch. Just a conversation. If you like what you hear we can arrange a demonstration and you can see Prosyna for yourself. We know that if Prosyna is the social media marketing tool you need we won't have to sell you. But we won't leave it at that. We will make sure we do everything we can to ensure you succeed. So that you can start using social media to accomplish your most important goal: To monetize your audience.
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